One concept. Real fieldwork. Something to show for it.
Use the curriculum with your own group, or follow along with ours.
Inventory your skills, constraints, and accessible customers. Have two exploratory conversations each.
A cohort charter, a skills baseline, and 10 real problems to explore.
Conduct three more interviews each about recent behavior and existing workarounds. Compare three candidate problems.
Interview notes, a competitor map, and one testable offer.
Launch weekend one: sell a narrowly scoped service or an outcome you can deliver manually. Everyone makes sales asks.
An offer, an outreach log, customer responses, and a delivery plan.
Track transactions, delivery costs, and founder hours. Invite an operator or finance mentor to challenge the model.
A simple P&L, cash forecast, break-even model, and a continue/change/stop decision.
Change one meaningful part of your message, price, or channel. Record the denominator as well as the conversions.
A positioning statement, channel comparison, and a reason for your next test.
Role-play discovery calls, hold real sales conversations, and follow up on old leads. Prepare the next launch.
A pipeline, an objection log, a revised script, and an experiment brief.
Launch weekend two: test a distinct offer, delivery model, or customer segment using what you learned.
A working offer, delivery feedback, sales results, and a comparison with experiment one.
Choose the stronger experiment, fulfill the work, identify a bottleneck, and ask an operator for feedback.
A process checklist, time and cost baseline, and a retention plan.
Practice a buyer/seller negotiation. Hand off a real task using a written brief and clear acceptance criteria.
Negotiation preparation, handoff results, and useful peer feedback.
Explore differentiation, substitutes, switching costs, and channel dependence. Choose what to stop doing.
A one-page strategy and a competitor-response scenario.
Compare reinvesting, maintaining, and closing the venture. Stress-test demand, costs, and owner hours.
Base and downside scenarios, an allocation memo, and an honest workload estimate.
Present to invited operators. Explain the economics and evidence. Decide whether to operate for another quarter.
A demo, individual case studies, and a 90-day operating or closure plan.