BookWEEK 01–02
The Mom Test
Ask better questions. Learn about behavior instead of collecting compliments.
Borrow or buyOpen resource
Read a little.
Try a lot.
A deliberately small library. These are starting points for selected lessons,
not six more courses you’re supposed to finish.
6 resources · Pick what helps. Leave the rest.
CourseWEEK 02–03, 07
Startup School
Selected lessons on customers, minimum viable products, and getting something into the world.
Free · account requiredOpen resource
CourseWEEK 04, 11
Financial & Managerial Accounting
The fundamentals behind your profit-and-loss statement, cash flow, and business decisions.
Free · foundational materialOpen resource
CourseWEEK 05–06
Inbound Sales
Understand the buyer, hold useful conversations, and follow up with a purpose.
Free · account requiredOpen resource
CourseWEEK 09
Negotiation & Conflict Management
Prepare for difficult conversations, understand incentives, and practice finding an agreement.
Free · foundational materialOpen resource
GuideWEEK 02, 10
Plan your business
Practical references for market research, competitive analysis, and a business plan worth using.
FreeOpen resource
For operations and strategy, start with your actual project. Ask an experienced operator to challenge your thinking. Keep assigned learning to about 45 minutes per week.